RF
Available

Bridging Global
Brands &
Scalable Platforms.

Platform Specialist | AEM • PIM Syndigo • Sitecore Engineering scalable CMS solutions and automated multi-market rollouts for global brands.

Rodrigo Fernández
ZURICH

Work Experience

2014 — PRESENT
40+
Global Markets

Assisted through L1 and L2 Support.

85%
Efficiency Gain

Reduction in hours via Playwright automation for regression testing.

100%
Data Integrity

On high volume master data uploads in PIM.

5+
Years Expert

Bridging elite luxury standards and high-volume digital landscapes.

Tech Stack

Sitecore PIM Syndigo Postman Github Visual Studio Code Dadroit DAM PowerBI Playwright SQL xtml Filezilla

Workflow & Ops

Jira Agile methodologies Confluence Asana BITS Miro Microsoft MS Teams

ctrl QS - Leading Global DAX FMCG Group
Platform Specialist: 2024 - 2026 Berlin

Following a successful tenure at the Swiss Luxury Maison, I transitioned to the Leading Global DAX FMCG Group account to lead technical platform operations. In this role, I serve as a PIM Expert and the primary technical bridge between global brand teams in Hamburg, market teams worldwide, and development agencies in Zurich. My mission is to ensure data integrity across the global MarTech stack, driving automation and overseeing the complex data flow from Syndigo PIM to Sitecore.

Key Milestones

  • Global PIM Technical Expert (L1/L2): First point of contact for global teams, providing L1 support to resolve functional inquiries and data upload issues for international content teams while managing L2 escalations to developers for system enhancements like new attributes and field configurations.
  • AI-Driven Data Automation: Partnered with Global HQ Teams to manage high-volume master data uploads for major campaigns. Utilized internal AI agents to automate data extraction from product artworks, converting it into structured formats for PIM integration. Ensured 100% data accuracy and reliability, allowing global teams to bypass manual entry and accelerate international product releases.
  • Release & Regression Testing: Managed 12+ monthly tool owner feature releases by performing full system testing to ensure platform stability for all users. Executed a complete validation protocol, moving from UAT to Prod environments. To optimize the process, we developed Playwright scripts to automate these manual tests, saving significant hours of work.
    • Data Flow Orchestration: Monitoring the critical transfer of data from PIM to Sitecore, troubleshooting synchronization via Postman and Filezilla to guarantee 100% web visibility.
  • Market Performance Analytics: Regular checks in PowerBI to track and optimise master data completion scores across all global markets.
  • Strategic Platform Migration: Currently spearheading the transition of multi-brand Sitecore instances into a unified, next-gen ecosystem integrated with AI-automated workflows.

Tech Stack

PIM-OCP AEM Sitecore SAP CRX SQL xtml DAM

Workflow & Ops

Jira Confluence Asana BITS Miro Microsoft MS Teams

ctrl QS - Major Swiss Luxury Maison from Richemont
Technical Content manager: 2023 -2024 Berlin

Following a personal path based on technical skill, the focus shifted to the high-stakes publishing of global watch releases. This role served as the technical lead for product data accuracy and system synchronization.

Key Milestones

  • Watches & Wonders 2023 / 2024: Support on the publication of PDPs for 8 watches (2023) and 17 watches (2024). Focused on OCP and product data management to ensure accuracy.
  • PIM-OCP Integration: Managed critical data flows between SAP, OCP, and AEM, troubleshooting synchronization issues to ensure 100% accuracy.
  • Digital Hygiene: Managed full WebConfig operations, resolving 404 errors through strategic URL redirects. Authored technical mapping in Confluence for monthly developer deployments to maintain site integrity and SEO performance.
  • Release Testing: Conducted monthly UAT in pre-production environments to validate new platform features and enhancements.

Tech Stack

AEM CRX DAM Photoshop GIMP

Workflow & Ops

Jira Confluence Asana BITS Miro Microsoft MS Teams

ctrl QS - Major Swiss Luxury Maison from Richemont
Content manager: 2022 - 2023 Berlin

As a Content Manager, the primary responsibility was the technical and aesthetic stewardship of Major Swiss Luxury Maison from Richemont's digital narrative. The role required a meticulous eye for detail to ensure that the brand’s luxury identity was translated into a pixel-perfect web experience.

Key Milestones

  • Article Publishing: Publication of 30+ global articles for the IWC Journal. Responsibilities included editing and publishing using AEM, ensuring strict adherence to the brand’s luxury aesthetic and detail standards.
  • Global Territory Support: Translation rollout across 11+ languages, maintaining layout precision for diverse international markets including Japan, USA, Europe, and the Middle East.
  • Asset and Product Validation: Utilized Photoshop and CRX to refine high-resolution DAM assets, ensuring optimal visual quality and technical performance across the platform.
View 30+ Published Documentation Articles expand_more
🔗 Lewis Hamilton & George Russell: Speed City Vegas 🔗 Portugieser 2024: New Box-Glass & Colors 🔗 Gisele Bündchen: Watches and Wonders 2024

Complete Published Archive

📄 Gisele Bündchen: Art Basel Miami 📄 Amsterdam Flagship Boutique Opening 📄 Eileen Gu: Inspiring Ski Class for Children 📄 Aquatimer Perpetual Calendar Digital Date-Month 📄 Year of the Dragon: Portugieser Chronograph Burgundy 📄 Portofino Chronograph 39 Global Campaign 📄 Polaris Dawn: Spaceflight White Ceramic Edition 📄 Portofino Automatic 37: New 32000 Calibres 📄 George Russell: Manufakturzentrum Visit 📄 Collaboration: IWC x Filling Pieces 📄 Mark Ong: Special Edition Watch Strap Set 📄 Valentino Rossi: Laureus Charity Auction 📄 Year of the Water Rabbit: Limited Edition 📄 IWC x Faction Skis: Lake Tahoe Design 📄 Butterfly Mark Sustainability Re-certification 📄 Pilot’s Watch Chronograph 41: Black Dials 📄 Portugieser Chronograph Individualisation Service 📄 Ingenieur Automatic 40: Genta Design Revival 📄 Miami Return: Vibrant Pink Campaign 📄 75 Years of Mark Series: New Dial Launch 📄 Berlin Flagship Boutique Opening 📄 Eileen Gu x Laureus: Shanghai Engineering Talk 📄 Arosa ClassicCar 2023: Laura Kraihamer 📄 Reema Juffali: Manufakturzentrum Visit 📄 Top Gun Collection: New Colored Ceramics 📄 Performance Chronograph Campaign: Hamilton & Russell 📄 Portofino Automatic 34: Day & Night Complication

Ventures

Wordpress Photoshop Procreate

Workflow & Ops

Excel

Lulupet.cl — Founder of E-commerce
Entrepreneurial Venture: 2020 — 2022 Chile

Launched during the 2020 pandemic and named after my dog Lulu, this venture was a self-started e-commerce platform for premium pet wellness. I managed the end-to-end lifecycle, from international supply chain logistics to building the technical PIM foundation that would become the cornerstone of my career in data management.

Key Milestones

  • End-to-End PIM Foundation: Manually built the entire product catalog, creating SKUs, technical descriptions, and managing data for imports from Canada, China, and the USA.
  • Digital Asset Management: Directed professional product photography and post-production for all items to ensure a high-end web aesthetic.
  • Supply Chain & Logistics: Navigated international trade to secure inventory, scaling from personal delivery to professional 3PL distribution.
  • Full-Stack Branding: Designed the brand logo and identity, developing the web platform to meet the surge in digital demand during lockdown.

Core Skills

Finance Mgmt Contracts Reporting

Workflow & Ops

Excel Word

Industrial Project Manager
Deep Well & Irrigation Engineering (Chile): 2014 — 2021

Worked in complex hydraulic engineering projects for the agricultural sector, specializing in groundwater extraction systems. I managed the end-to-end lifecycle of deep-well drilling and industrial maintenance, later evolving the role into a successful remote management model after relocating to Germany in 2017.

Key Milestones

  • Project Execution Support: Managed the end-to-end logistics for hydraulic engineering projects, ensuring all specialized machinery and resources were deployed and available for every site.
  • Process Standardization: Conceptualized and implemented a standardized "Project Finalization Form" to audit completion; this system remains the company’s primary administrative standard for closing projects.
  • Quality & Operational Auditing: Performed regular on-site inspections and project audits to verify that technical execution met company standards and safety requirements.
  • Financial Oversight: Monitored project-specific "numbers" and budgets, tracking costs and resource allocation to ensure the profitability of each site.
  • Remote Management (2017–2021): Relocated to Germany and successfully transitioned all project coordination, documentation, and resource tracking to a digital remote workflow for four years.

ABOUT ME

Detail-oriented Platform Specialist with 5+ years of experience managing scalable MarTech ecosystems for global luxury and DAX-listed brands. I am a proactive problem-solver who enjoys exploring system architectures to identify improvements, resolve complex technical issues, and implement AI-driven efficiencies. A sociable and collaborative team player, my goal is to continuously master new technologies and bring innovative, trend-aligned solutions to diverse business landscapes.

The Communication Layer

I view language not just as a skill, but as a critical tool for global collaboration and system architecture. In complex MarTech rollouts, being a clear communicator is essential for bridging the gap between technical requirements and stakeholder needs. To better integrate within the Swiss tech ecosystem, I am currently dedicated to an intensive German language program in Zurich, working toward my B1 certification to ensure seamless communication in local and international professional environments.

ES
Native
EN
Fluent
DE
B1
PT
B2
FR
A2
Running
// Hobby 01

Running

Training 3 times a week across Zurich. I enjoy the discipline of progress—the feeling of breaking a 1-second record every week keeps me focused.

Hobby 2
// Hobby 02

Architectural Sketch

I am fascinated by the transition from chaos to structure. Through sketching, I explore how a collection of disorderly lines can find intentional order to form a greater whole. This practice of manual architectural rendering allows me to visualize the intersection of space, symmetry, and structural integrity.

Hobby 3
// Hobby 03

Freeletics

Motivated to do this sport as keep my privacy and freedom to do it wherever I'm.

Hobby 4
// Hobby 04

Sewing

My parents used to have a clothing company so I learned to use most of the industrial machines as a child and now i have my own machines to enjoy building clothing pieces at home.